AI Insights · Timothy · July 2022
Top 5 Fashion Games on iOS in the US Q2 2022
Explore the performance of the top 5 fashion games on iOS in the US during Q2 2022, including trends in downloads, revenue, and active users.
In the second quarter of 2022, the top 5 fashion games on iOS in the United States showcased varying trends in downloads, revenue, and active users. Let's delve into the performance of each game, with data sourced from Sensor Tower.
Project Makeover by Magic Tavern, Inc. saw a consistent decline in weekly revenue, starting at approximately $1.7M at the end of March and gradually dropping to around $1.2M by the end of June. Weekly downloads fluctuated, peaking at around 124K in late May and ending the quarter at roughly 71K. Weekly active users showed a positive trend, increasing from approximately 764K at the start of the quarter to about 955K by the end.
Lash Salon from Crazy Labs experienced significant initial growth in weekly downloads, reaching a high of about 259K in mid-April before declining to around 31K by the end of June. Weekly active users also saw a peak in mid-April at about 462K, followed by a decline to approximately 378K by the end of the quarter.
Dream Wedding! by MagicLab showed a notable increase in weekly downloads, starting at around 3.3K at the end of March and peaking at approximately 188K in mid-May. The app's weekly active users followed a similar trend, increasing from around 2.6K to about 257K by mid-May and then stabilizing at around 164K by the end of June.
Makeup Artist: Makeup Games from Beauty salon Studio maintained a relatively stable weekly revenue, hovering around $22K to $23K throughout the quarter. Weekly downloads showed an upward trend, starting at about 58K and reaching approximately 76K by the end of June. Weekly active users also increased steadily, from around 127K at the end of March to about 154K by the end of the quarter.
Hair Challenge by Rollic Games had modest weekly revenue, fluctuating between $46 and $224. Weekly downloads saw a positive trend, starting at around 58K and peaking at approximately 71K by early June before stabilizing at around 61K by the end of the quarter. Weekly active users showed a gradual increase, from approximately 324K at the end of March to about 340K by the end of June.
For more detailed insights and data, visit Sensor Tower.
